The question behind the store, 2019.
Can a store in a luxury mall feel like something else entirely?
Can it carry soul, spirit, and silence—something forgotten in such polished spaces?
We asked ourselves this, then answered by inviting five artists and no architects.
Over eight months, through six months of hands-on construction,
we co-created with Delta, Bülent Erkmen, Ayşe Erkmen, Tamer Köseli, and Yuge Zhou.
Each left behind not just artwork, but atmosphere. Eleven art pieces, zero compromises.
A space where you step through the door—and forget where you are.
1290m2
8 months of hard work
6 months of constructions
0 architects
5 artists
11 art pieces
a priceless experience
our new store in Zorlu Istanbul!
All images captured by the legendary Serdar Tanyeli.