90 Square Meters Zürich, 2014–2019.

In 2014, Ido and Reto opened 90 Square Meters in Zürich — a thoughtfully designed space on Badenerstrasse 175,
brought to life by Swiss architect Carla Herrera. As with its Amsterdam and Istanbul siblings,
the store reflected a slower, more intentional kind of retail: fashion, objects, and stories curated with care.
For five years, it offered a calm presence in the city — a place to discover, to pause, and to connect.
The store closed in 2019, but its spirit remains with those who stepped inside.