Colorful Stories, 290SQM × Jotun.

In collaboration with Jotun, we helped bring #ColorfulStories to life — a series of short films highlighting independent businesses and the passionate people behind them.
Fatih Kızılgök directed several of these stories, each one a portrait in tone, craft, and color.
One of them was about ourselves — 290SQM — where we turned the camera inward and shared our own journey:
how a store can become a feeling, a space can carry soul, and how color, like story, is always personal.