Sneaker Releases, 2013.

When we first opened our Istanbul store, many told us it wouldn’t work — not in this city, not in this country.
Friends, even brand CEOs, voiced their doubts.
But we chose to follow something deeper: our hearts.

Shortly after opening our doors, the first queue appeared
people lining up for an exclusive sneaker release.
With each launch, that line grew longer.

What began as uncertainty quietly turned into affirmation.

We trusted our instincts. We still do.

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290SQM Istanbul official opening event in Galata, 2013.