1290SQM SB parts — Jordan 1 launch video, 2019.

Inspired by classic skate films, we treated each Jordan 1 SB release like a skater with its own part — rhythm, attitude, and style.
All pairs dropped on the same day, but in our video, each one arrived with its own moment, its own movement.
A tribute to skate culture, to story through motion, and to the energy that lives in the in-between frames.
What began as a product release became a short film of parts — revealing the whole, step by step.